![]() ![]() We maintained certain elements such as the aeroplane and the globe, which we saw as representing the ‘world state’, and the circular motifs which we read as the idea of controlled reproduction. There was certain iconography used on the original cover that we could introduce to the new design. Not to simply replicate it, but to play with the same iconography to create a new edition that would hopefully have one foot in the past and one foot in the future. ![]() In the case of this new cover for Brave New World it was decided quite early on not to dismiss the past but rather to give a nod and a wink to the original artwork (created by Leslie Holland) for the first edition by published by Chatto & Windus in 1932. The challenge is whether or not you can add something of value to an artefact that already has it’s own history, and in doing so do you attempt to build upon that story or rip it up and start afresh. But at the same time this creates an opportunity to interpret something already well-loved for a new audience. Whatever the outcome of the design it already has something to compare itself against. Whether it’s a logo, a film poster, or in this case a book cover, it’s impossible to ignore the numerous designs or adaptations that have appeared since the original. “As a designer, being faced with the task of redesigning a classic is always a tough, but exciting proposition. Here is what Scot had to say about the design process behind this cover: We commissioned the cover artwork for Brave New World by Scot Bendall & Richard Carey of design studio La Boca.
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